Select a company and focus on its B2B selling activity. Give relevant examples a

Select a company and focus on its B2B selling activity. Give relevant examples and supporting evidence.The task consists in addressing the following aspects:1. Analyze the company’s market reach2. Describe each of its B2B segments. 3. Detail and analyze the company’s go-to-market approach.4. Analyze the company’s sales force organization.5. How do they identify and maintain relationships with their most important accounts?FormalitiesFor the document: From 2000 to 2500 words.
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography must be in Harvard’s citation style.
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Requirements: 2000-2500words

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